GoPro Shipping Container Marketing Campaign in Val Thorens, France.
Spotted in Val Thorens, part of the 3 valleys Ski resort in France, GoPro are using this 20ft side opening shipping container for an on piste marketing suite and dare we say it ‘chill out zone’.
This 20ft wide opening container can easy be closed and locked up overnight, keeping the bean bangs and other gear safe and dry. The doors are then fully opened during the day. As this is located right next to the main ski area, this container has an incredible foot – or ski fall in terms of large number of people passing.
This unique and novel marketing technique certainly stands out from the crowd, and it helps GoPro re-affirm the advertising message it’s making across the resort (i.e. if looking to take the best pictures and videos from your activity holiday – the GoPro range should be your first port of call).
Painted black inside and out, this container also has an added raised floor – presumably to help it cope with the harsh elements when open for extended periods. Fished with the GoPro artwork and a few demonstration cases with their products inside, some branded bean bags finish off this unit in style and allow passers by to quite literally chill out here. This neat and simple design doesn’t need any power or other services meaning that it could even be put to use halfway up a mountain in the Alps. Oh Wait….
The weathertight build ensures that this simple marketing cabin can be put to use day in day out, though the winter as well as summer months. Once finished with they still have a smart and neat 20ft full side access container that can either be put to use themselves, or it could be sold on as there is always a strong resale market for used side opening shipping containers.
We think this is a very neat, very green way of advertising your brand to a large audience of people who are already likely aware of and interested in your brand.
Don’t forget, if you see an interesting or novel use for a shipping container, please send in some photos and if we feature it on our Facebook page we will send you one of our limited edition 1 pint mugs and a small haul of sweets out in the post for you. This should help your days in the office or yard go by that little bit easier. This offer is open to any UK resident or shipping address.
Whilst we haven’t supplied this specific container, we have a huge range of side opening and end opening shipping containers for sale for delivery across the UK. Check out our full range of shipping containers for sale, or contact us to discuss any shipping container requirements you may have.